The Olympics, implied.
This campaign was designed to boost hometown coverage of local athletes competing on the global stage. The challenge was to create a flexible system that scales cleanly across markets. Close-up photography, animated linework, and overt location cues promote the winter games without using the rings or the name.
Email image for Winter Olympics Send 1
Email image for Winter Olympics Send 2
Email image for Winter Olympics Send 3
Email image for Winter Olympics Send 4
Motion key art, Custom word mark
designed for USA TODAY CO. NETWORK, the Winter olympics, Local engagement campaign.
Engagement, Send 1
Enterprise Engagement, Send 2
Engagement emails, sends 1-4
FPO logo. content blockS set by variable data.
FPO logo. content blockS set by variable data.
Winter Olympics 26 app C1
Winter Olympics 26 app C1
Native app publication ads, Concept 1 & 2
FPO Logo. full screen takeover.
FPO Logo. full screen takeover.
USA Today CO.
Brand & Marketing
Creative Studio
Brand & Marketing
Creative Studio
Creative Director: Steph Chung
Art Director: Jill Sanders
Designer: Pia Wuerfel
Copywriter: Laura Ornella
Marketing director: Evan McGee
Art Director: Jill Sanders
Designer: Pia Wuerfel
Copywriter: Laura Ornella
Marketing director: Evan McGee
SUBMITTED 12-2025